Monday, February 4, 2013

The Super Bowl

The Super Bowl is a great time of the year for mainly two reasons: the football and the commercials. In class today we had a large discussion about the possible reasons certain commercials were made and the controversies behind those commercials. We talked a lot about a specific Audi commercial, but I saw another car commercial that caught my attention also. Watch below... 



This commercial for VW was very controversial because many people considered it racist. Critics specifically believe its offensive towards Jamaicans, as the man in this video acts and sounds like he may be a Jamaican, portrayed in a different body. I can understand why people may think this, but overall the commercial displays a positive image of being happy and, therefore, I believe should not be criticized. This commercial doesn't display any person in a negative way, and is very memorable for a viewer at the same time. And because this is an effective commercial that only has a good message, there should be no reason for the video to even be controversial. What do you think? Comment below.

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